connecting cultures through global media literacy

JULY 22 – AUGUST 11, 2012



Now entering its sixth year, the Salzburg Academy on Media and Global Change has convened nearly sixty international students and a dozen faculty in Salzburg each summer to discuss media’s influence around the world. The students, who come from Latin America, the United States, Europe, the Middle East, Asia and Africa, have been responsible for the creation of an in-depth global media literacy curriculum, now in use at more than 100 universities on six continents, and used by UNESCO as a teaching tool. Students and faculty also examine different sectors of media on a global scale, looking at the shining examples and the shortcomings of media coverage in the last few years. This global dynamic, coupled with the enthusiasm the students bring, uniquely positions the Academy as a vehicle for worldwide change in media. You can view the results of the students’ work at:

In 2012, the Academy will take an in-depth look at social media and its effects on citizen engagement, democracy and justice.  In the last few months, social media tools have been used to spur social change when traditional media outlets could not be there.  With the continuous expansion of Facebook, Twitter, and other social networking sites, citizens across the globe now have the power to report instantly on what is occurring in their country.  This has changed the expectations that a citizenry has when it comes to government transparency.  We hope to examine these recent developments by bringing students together from around the world to ask: “What will this mean for countries and governments in the near future, and further down the line?”

Over 50 students and a dozen deans and professors from all five continents gather annually in Salzburg to work in international teams and across disciplines on a dynamic web-based curriculum titled “Global Media Literacy.” Students also build web-based and downloadable lesson modules on how global media cover issues of critical importance, including Terrorism, Climate Change and Religion.

In five years, the Academy has gathered over 250 students and 50 faculty who have created a new framework for global media literacy education. See their work by visiting our website.

Download the Academy Flyer HereAcademy eflyer -2012

Paul Mihailidis, Ph.D
Director, Salzburg Academy on Media and Global Change

UNESCO Releases Freedom of Expression Toolkit in Coordination with the Salzburg Academy

UNESCO is currently seeking interested organizations to participate in the review process of the Freedom of Expression Toolkit: A Guide to The Concepts and Issues for High School and Pre-University Students. For more information please contact Mr. Ming-Kuok Lim

Download a Review Copy of the Tookit here: FREEDOM OF EXPRESSION TOOLKIT